A Course to Help You Make More Money With Your Products

Install Product Audits and Briefs - Create New Products - Grow Your Revenue

When your products aren’t optimized for revenue and profit…

Your products end up costing you more money than they’re making you

You don’t know where to focus your sales and marketing efforts

You miss out on additional revenue sitting right under your nose

In the course Product Optimization Made Simple, you’ll learn how to conduct product audits and install product briefs so your business makes more money. You’ll also learn the 6 types of products any business can add to generate more revenue. When you know how to leverage your product line for revenue and profit, you’ll serve more customers and your business will grow.

Don't have a physical product? No problem. What you’ll learn in this course works for service-based businesses too. In fact, the more you start to think of your services as actual products, the more you’re going to sell.

Your business needs products that are both in-demand and profitable

Most small businesses have no idea where their money is actually coming from. They don’t know which products are the most profitable and even the businesses that think they know are often wrong.

In this course, you’ll learn how to conduct a product profitability audit so you know where your money is really coming from. You’ll also learn the 6 types of products that your business can add to your offering to generate even more revenue.

After implementing the Product Optimization Playbook, you’re going to sell more products, you’ll know exactly where to focus your sales and marketing efforts, and your business will grow.

How It Works

Watch the Course

Install the Product Optimization Playbook

Make more money with your products

Meet Your Guide

Donald Miller is a New York Times bestselling author and CEO of Business Made Simple. As a business owner who has grown his company from $0 to $17M, , Don found that optimizing his product line was one of the easiest ways to generate more revenue.


Don realized he needed a systematic way to regularly audit his current product line. He created a Product Audit to determine which assets were making the most money, which informed him on where to focus his sales and marketing efforts.


He also realized that as an entrepreneur, he was coming up with new ideas all the time and needed a formal process for evaluating them. That’s where the Product Brief came in. This worksheet will help your organization do your due diligence before creating or launching a product and risk wasting time and money.


After you take the Product Optimization Made Simple course, you’ll have a framework that protects your company from wasting resources on products that don’t work and helps your company create new products that move your business forward.

What do I get with the course?

  • 5 videos that teach you the Product Optimization framework and how to practically implement it
  • Templates for Product Profitability Audits and Product Briefs
  • Assessments to measure your progress in the course
  • Access to our Digital Flight Plan where you can create and execute your business growth plan
  • Access to ALL other Business Made Simple courses
  • Access to regular LIVE events with Donald Miller
  • Access to the Business Made Simple Community where you can ask questions and get advice from other Business Made Simple members and coaches

Get Access To

Business Made Simple


  • One year of unlimited 24/7 access
  • Includes ongoing access to future courses
  • Cancel any time