Most small businesses have no idea where their money is actually coming from. They don’t know which products are the most profitable and even the businesses that think they know are often wrong.
In this course, you’ll learn how to conduct a product profitability audit so you know where your money is really coming from. You’ll also learn the 6 types of products that your business can add to your offering to generate even more revenue.
After implementing the Product Optimization Playbook, you’re going to sell more products, you’ll know exactly where to focus your sales and marketing efforts, and your business will grow.
Donald Miller is a New York Times bestselling author and CEO of Business Made Simple. As a business owner who has grown his company from $0 to $17M, , Don found that optimizing his product line was one of the easiest ways to generate more revenue.
Don realized he needed a systematic way to regularly audit his current product line. He created a Product Audit to determine which assets were making the most money, which informed him on where to focus his sales and marketing efforts.
He also realized that as an entrepreneur, he was coming up with new ideas all the time and needed a formal process for evaluating them. That’s where the Product Brief came in. This worksheet will help your organization do your due diligence before creating or launching a product and risk wasting time and money.
After you take the Product Optimization Made Simple course, you’ll have a framework that protects your company from wasting resources on products that don’t work and helps your company create new products that move your business forward.