A Sales Course For People
Who Hate Selling

Avoid feeling “salesy” - Master sales conversations - Confidently close more sales

Most people hate selling. But that’s usually because they’re going about it the wrong way.

This happens to too many businesses...

You never land a second call with customers.

You have a great product, but no one seems to want to hear about it.

You feel uncomfortable and anxious on sales calls.

You miss out on opportunities because you aren’t sure what to say.

You feel like you have to be pushy to close any sales.

Your business isn’t growing because you’re not confident in selling.

In the course The Customer is the Hero, you’ll learn the most effective way to approach sales conversations with confidence. Instead of selling products, you’ll invite customers into a story that makes their lives better.

Is there a way to sell more… without selling?

With The Customer is the Hero Sales Framework, there is. In this course, you’ll learn the five parts of The Customer is the Hero Sales Framework and how to implement it so that your business grows. After you take the course, you’ll know how to approach every sales conversation with confidence.

This course will show you how to create sales talking points that invite customers into a story and make them the hero of that story. With the free Online SalesScript tool, included with this course, you’ll put your talking points into a ready-to-go script that you and your sales reps can start using immediately.

How It Works

Watch the Course

Create Talking Points for Your Sales Conversations

Confidently Close More Sales

Meet Your Guide

Donald Miller, author of the New York Times bestselling book Building a StoryBrand, has helped thousands of business owners clarify their marketing using the power of story. After the overwhelming success from business owners around the world, Don is now using the power of story to help you master sales.


As a business owner, Don knows firsthand the pressure and necessity of selling when it comes to keeping your business afloat. And he’s experienced more than one bad sales experience. But since he learned to make the customer the hero of the story and play the role of guide in customers’ lives, his company has grown tremendously.


Don created The Customer is the Hero Sales Framework to change everything you thought you knew about sales. Don believes if you have a product you believe in, you shouldn’t have to feel anxious about selling. That’s why The Customer is the Hero Sales Framework focuses on inviting your customer into a story- not selling them a product that you need to get off the shelf.


After you take The Customer is the Hero course, you’ll know exactly how to approach your sales conversations, develop trusted relationships with your customers, and start closing more deals.

What do I get with the course?

  • 7 modules and 17 videos that teach you The Customer is the Hero Sales Framework, in addition to how to practically implement it
  • Step-by-step instructions on how to craft the exact words to say in sales conversations
  • Access to the free Online SalesScript tool to create your sales talking points
  • Downloadable workbook to help you master the framework
  • Assessments to measure your progress
  • Access to ALL other Business Made Simple courses
  • Access to LIVE coaching events with Donald Miller

Sell More By Using a Proven Story-Based Framework

We’ve all been victims of bad sales experiences at one point or another. From being bullied into buying a product you didn’t need to being stuck on a sales call that gives you no value, these experiences leave us with a bad taste in our mouths about sales. The Customer is the Hero Sales Framework changes everything you thought you knew about sales.

Keep reading

StoryBrand and Business Made Simple have helped thousands of businesses create clear marketing messages, all by using the power of story and making the customer the hero. Now, with The Customer is the Hero on-demand course, you can learn how to use these same proven principles in your sales conversations. Stop guessing at what works and losing deal after deal and instead become a trusted advisor to your clients. This is all possible when you take this course.

Get Access To

Business Made Simple


  • One year of unlimited 24/7 access
  • Includes ongoing access to future courses
  • Cancel any time