Most small businesses don’t define their mission in a way that gets people excited. And that’s like trying to build a house without a solid foundation. Without a clear mission and vision, your business will feel unsteady and your team members will feel fragmented.
In this course, you’ll learn how to create a mission statement that will align your team around a common goal, serving as a strong foundation for your entire company.
After implementing these frameworks, your leadership will be stronger, your team will gain momentum, and your business will grow.
Donald Miller is a New York Times bestselling author and CEO of Business Made Simple. As a business owner who has grown his company from $0 to $17M, Don has learned that every business needs a clear vision in order to be successful.
As Don was growing his business, he found that most of the advice he got about creating mission statements wasn’t helpful. If he followed the norm, he knew his mission statement would be forgettable, vague, and useless.
That’s why Don created the Business on a Mission framework. In this course, you’ll learn to create a mission statement and guiding principles based on 3 economic priorities that will motivate your team and provide clarity about where the business is heading.
After you take the Business on a Mission course, you’ll have a mission statement that moves your entire business forward and key characteristics that foster a great company culture that people want to be a part of.