A Course to Help Your Entire Team Transform into a Business on a Mission

Align your team - Drive growth - Fulfill your mission

When you don’t have a clear mission driving your company…

Your team feels disconnected and unmotivated

Employees don’t understand why their work matters

Your business struggles to gain traction toward your goals

In Business on a Mission, you’ll revolutionize your leadership by creating a mission statement and guiding principles that will inspire and motivate your team. When your mission statement and priorities are clear and compelling, your entire team will unite around a common goal and your business will grow.

Your business needs a strong foundation or it will fail

Most small businesses don’t define their mission in a way that gets people excited. And that’s like trying to build a house without a solid foundation. Without a clear mission and vision, your business will feel unsteady and your team members will feel fragmented.

In this course, you’ll learn how to create a mission statement that will align your team around a common goal, serving as a strong foundation for your entire company.

After implementing these frameworks, your leadership will be stronger, your team will gain momentum, and your business will grow.

How It Works

Watch the Course

Create your Mission Statement and Guiding Principles

Transform your team into a Business on a Mission

Meet Your Guide

Donald Miller is a New York Times bestselling author and CEO of Business Made Simple. As a business owner who has grown his company from $0 to $17M, Don has learned that every business needs a clear vision in order to be successful.


As Don was growing his business, he found that most of the advice he got about creating mission statements wasn’t helpful. If he followed the norm, he knew his mission statement would be forgettable, vague, and useless.


That’s why Don created the Business on a Mission framework. In this course, you’ll learn to create a mission statement and guiding principles based on 3 economic priorities that will motivate your team and provide clarity about where the business is heading.


After you take the Business on a Mission course, you’ll have a mission statement that moves your entire business forward and key characteristics that foster a great company culture that people want to be a part of.

What do I get with the course?

  • 3 modules and 12 videos that teach you the Business on a Mission framework and how to practically implement it
  • Templates for your mission statement, guiding principles, key characteristics, critical actions, and core values
  • Assessments to measure your progress in the course
  • Access to our Digital Flight Plan where you can create and execute your business growth plan
  • Access to ALL other Business Made Simple courses
  • Access to regular LIVE events with Donald Miller
  • Access to the Business Made Simple Community where you can ask questions and get advice from other Business Made Simple members and coaches

Get Access To

Business Made Simple


  • One year of unlimited 24/7 access
  • Includes ongoing access to future courses
  • Cancel any time