Your team doesn’t know why their work matters
Your people are all moving in different directions
You don’t know how to create guiding principles
You don’t know how to tell your company’s unique story
You don’t know what everyone should be doing every day to make money
Your people are no longer engaged in their work
Quit waking up in a fog. Create a mission statement that works.
Donald Miller, CEO Few people know how to help businesses tell a compelling story like Donald Miller. As a New York Times bestselling author and CEO of StoryBrand, Don has helped over 10,000 businesses clarify their message. In this course, he’ll help you write the 5 guiding principles that will guide your life and work. Don has worked with industry leading companies like Chick-fil-A, charity: water, Ramsey Solutions, Pantene and TOMS. Now, he’s ready to teach you.
Without a clear and compelling mission statement, your mission is doomed. Most people and organizations fill their mission statements with so much jargon and inside language, even the people that wrote them can’t remember them a few days later. Without a clear and compelling mission statement, you will not compel people to go on a mission at all.
Keep readingDonald Miller uses the ancient structure of story to help individuals, teams and large organizations craft mission statements and guiding principles that work. With the five simple statements he teaches people to write, people find their direction in life, passions come alive and goals get met. The five statements Donald Miller teaches you to write help you:
Kill your current mission statement and replace it with guiding principles that work. Two-thousand years of best-practices in storytelling can’t go wrong. Nobody wants to wake up in a fog. Learn to write the five statements that will guide your life and work.