A Storytelling Framework for Sales

Master sales conversations - Close more deals - Grow your business

Sales isn’t about convincing people to buy. But that’s usually exactly what people selling products try to do.

When this happens...

Customers feel pressured and stop listening

You forget that sales is about helping people, not convincing them.

You don’t close sales and your business doesn’t grow.

In The Customer is the Hero sales course, you’ll learn how to approach sales conversations using the power of story. Instead of pushing products, you’ll invite customers into a story where their problem gets solved.

The key? Create a Million-Dollar Sales Pitch that doesn’t feel like selling at all.

Is there a way to sell more… without selling?

With The Customer is the Hero Sales Framework, there is. In this course, I’m going to teach you exactly how to use this framework to confidently close more sales and grow your business.

You’ll learn how to create a Million-Dollar Sales Pitch that invites customers into a story where their problem gets solved. With the free Online SalesScript tool, you’ll create 5 key talking points that you and your sales reps can use over and over again to generate millions in revenue.

How It Works

Watch the Course

Create your Million-Dollar Sales Pitch

Confidently Close More Sales

Meet Your Guide

Donald Miller, author of the New York Times bestselling book Building a StoryBrand, has helped thousands of business owners clarify their marketing using the power of story. After the overwhelming success from business owners around the world, Don is now using the power of story to help you master sales.

 

As a business owner, Don knows firsthand the pressure and necessity of selling when it comes to keeping your business afloat. And he’s experienced more than one bad sales experience. But since he learned to make the customer the hero of the story and play the role of guide in customers’ lives, his company has grown tremendously.

 

Don created The Customer is the Hero Sales Framework to change everything you thought you knew about sales. Don believes if you have a product you believe in, you shouldn’t have to feel anxious about selling. That’s why The Customer is the Hero Sales Framework focuses on inviting your customer into a story- not selling them a product that you need to get off the shelf.

 

After you take The Customer is the Hero course, you’ll know exactly how to approach your sales conversations, develop trusted relationships with your customers, and start closing more deals.

What do I get with the course?

  • 7 modules and 17 videos that teach you The Customer is the Hero Sales Framework, in addition to how to practically implement it
  • Step-by-step instructions on how to craft the exact words to say in sales conversations
  • Access to the free Online SalesScript tool to create your Million-Dollar Sales Pitch
  • Downloadable workbook to help you master the framework
  • Assessments to measure your progress
  • Access to ALL other Business Made Simple courses
  • Access to LIVE events with Donald Miller

Sell More By Using a Proven Story-Based Framework

We’ve all been victims of bad sales experiences at one point or another. From being bullied into buying a product you didn’t need to being stuck on a sales call that gives you no value, these experiences leave us with a bad taste in our mouths about sales. The Customer is the Hero Sales Framework changes everything you thought you knew about sales.

StoryBrand and Business Made Simple have helped thousands of businesses create a clear marketing message, all by using the power of story and making the customer the hero. Now, with The Customer is the Hero on-demand course, you can learn how to use these same principles in your sales conversations. Stop trying to convince people to buy your product and learn how to become a trusted advisor to your clients instead

Keep reading

StoryBrand and Business Made Simple have helped thousands of businesses create clear marketing messages, all by using the power of story and making the customer the hero. Now, with The Customer is the Hero on-demand course, you can learn how to use these same proven principles in your sales conversations. Stop guessing at what works and losing deal after deal and instead become a trusted advisor to your clients. This is all possible when you take this course.

Get Access To

Business Made Simple

275/year

  • One year of unlimited 24/7 access
  • Includes ongoing access to future courses
  • Cancel any time
CLOSE VIDEO