The Customer is the Hero

Now Available in Business Made Simple

Stop selling and invite your customers into a story.

Too many people hate to sell. We’ve all had bad experiences with salespeople and don’t want to come off as manipulative or pushy. The reality is, we know we have to sell to grow a business.

The Customer is the Hero will teach you a framework to help you confidently close more deals without feeling salesy.

When you apply The Customer is the Hero framework in your sales conversations, emails, proposals, and presentations, you’ll become a trusted advisor to your customers and your business will grow.