An Online Course to Help You
Create an Inspiring Mission Statement

Create Guiding Principles • Inspire Your Team • Change the Direction of Your Life & Work

You Should Kill Your Mission Statement If...

Your team doesn’t know why their work matters

Your people are all moving in different directions

You don’t know how to create guiding principles

You don’t know how to tell your company’s unique story

You don’t know what everyone should be doing every day to make money

Your people are no longer engaged in their work

Quit waking up in a fog. Create a mission statement that works.

Your Plan to Inspire Your Team

Get Access to the Course

Write the Five Statements That Guide Your Life and Work

Create an Inspiring Mission for Your Business

Meet Your Guide

Donald Miller, CEO Few people know how to help businesses tell a compelling story like Donald Miller. As a New York Times bestselling author and CEO of StoryBrand, Don has helped over 10,000 businesses clarify their message. In this course, he’ll help you write the 5 guiding principles that will guide your life and work. Don has worked with industry leading companies like Chick-fil-A, charity: water, Ramsey Solutions, Pantene and TOMS. Now, he’s ready to teach you.

Is Your Mission Statement Actually Giving People a Mission?

Without a clear and compelling mission statement, your mission is doomed.  Most people and organizations fill their mission statements with so much jargon and inside language, even the people that wrote them can’t remember them a few days later. Without a clear and compelling mission statement, you will not compel people to go on a mission at all.

Keep reading

Donald Miller uses the ancient structure of story to help individuals, teams and large organizations craft mission statements and guiding principles that work. With the five simple statements he teaches people to write, people find their direction in life, passions come alive and goals get met. The five statements Donald Miller teaches you to write help you:

  • Describe the story: If you can’t communicate the story you’re inviting people into, nobody will follow you.
  • Define the characters: Unless you know what sort of characteristics you need to accomplish the mission, you and your people won’t know who they need to become.
  • Determine the actions: When you determine three actions you and your team need to take daily, you will finally start making progress.

Kill your current mission statement and replace it with guiding principles that work. Two-thousand years of best-practices in storytelling can’t go wrong. Nobody wants to wake up in a fog. Learn to write the five statements that will guide your life and work.

What do I get with the course?

  • 15 paradigm shifting videos - no fluff!
  • A downloadable workbook to apply what you learn
  • Assessments to measure your progress
  • A scoreboard that makes learning fun

Also Included With Your Subscription:
Our Full Library of On-Demand Courses to Help Grow Your Business


How to Grow a Business

Growing a business shouldn’t be a mystery. Sadly though, running a business remains a guessing game to lots of business owners. In this course, you’ll learn how each of the six key areas of your business work together to drive profit and revenue.


Negotiation Made Simple

We’re negotiating all the time whether we realize it or not. Without a negotiation framework to follow, we put a lot at risk.  In this course, you’ll learn to manage any negotiation so you produce more win-win outcomes in work and in life.


Hero On A Mission

Too many people leave their life up to fate and don’t have clear direction on where their life is going. Hero On A Mission will help you create a life plan and use a daily planner that will keep you focused and ultimately, ensure you experience a deep sense of meaning in life.


Marketing Made Simple

You’re wasting an enormous amount of money on marketing that doesn’t work. Learn how to create a 5-part sales funnel that generates more revenue for your business.


StoryBrand Messaging Framework

You don’t know how to explain what you do in a way that draws people in. Learn how to eliminate confusion from your messaging so customers finally listen and buy.

Emotional IQ

Enneagram Made Simple

Workplace drama is hurting morale and stealing your focus away from the most important things in your business. To create a thriving culture, your entire team needs to increase their self-awareness. Learn to better understand yourself and others with the Enneagram.


Proposals Made Simple

You’re losing out on revenue because your proposal doesn’t show the value you deliver. This course helps you create a 7-part proposal that will increase your conversion rate and win more deals for your business.


Communication Made Simple

Most communication campaigns are ignored because they don’t follow a specific formula. This course teaches you how to clarify your communication so your audience engages with and responds to your message. When you follow the framework then execute, you’ll have what you need to make any communication campaign a success.

Get Access To

Business Made Simple University


  • One year of unlimited 24/7 access
  • Includes ongoing access to future courses
  • Cancel any time